e d i t i o n 0 5 | j a n u a r y 2 0 1 7 come and see us: imm cologne, cologne 16.01. – 22.01.2017 design shanghai, shanghai 08.03. – 11.03.2017 salone del mobile, milan 04.04. – 09.04.2017
2 at home and abroad hülsta shows exhibition trends 2017 discover the hülsta furniture world: www.huelsta.com
e d i t o r i a l 3 dear readers, “when the winds of change blow, some people build walls and others build windmills”, says a chinese proverb. we at hülsta – figuratively speaking – prefer windmills. we take the wind as it comes. it gives us energy, it gives us a boost. this allows us to align our brand with the future and to create real home interiors – with inspirational designs and new ideas that make living even more comfortable. in addition to our flexibility and innovation, hülsta of course also stands for a down-to-earth attitude and reliability. it is important to know where we stand, where we come from and – above all – where we want to go. our staff are key to both innovation and stability. our team is defined by strength and commitment. this has been proven by our young employee marius hayk (you can find the interview with him on page 22), who completed his apprenticeship as a wood mechanic as the best of his year in north rhine westphalia. our latest collections also reflect the hülsta world, as we do our utmost to ensure that our furniture is not only meticulously crafted but also perfectly meets the requirements of modern life. the latest edition of stolz will give you, the readers, a good understanding of the work of our various teams. enjoy! yours oliver bialowons managing director cologne, milan and shanghai – three cities and three exhibitions; hülsta will bring plenty of inspiration, elegance and innovation to every one of them. the new tetrim collection features international design with a wealth of material mixes, whilst magoi adds pure harmony. now! spin proves that we as a furniture manufacturer have long been committed to developing concepts for urban living. in short: there is much to discover at hülsta in 2017. enjoy our exhibition trends.
4 good design is not only stylish but also practical. now! spin impressively proves it: a decorative chest instantly turns into a stylish home office, whilst a coffee table is easily converted into practical storage space. plus night consoles, which can be turned into tv and music stations. simply a good design made from super low-weight kiri wood, finished with precious veneers and awarded “winner“ by the iconic award 2017. what‘s new? the iconic awards aim to discover and award the best of all interior design areas. initiated by the “german bundestag” and sponsored by the german industry, the “rat für formgebung” (german design council) has promoted innovations within interiors for more than 60 years. we are proud to have been given these awards for the new ranges now! spin and madera.
5 handle-less makes a striking simplistic and sustainably beautiful. the hülsta living room and bedroom collection impact with fronts, slim material thicknesses and an elegant structured lacquer, which produces beautiful light reflections and a stunning sheen on the furniture surfaces. in combination with walnut, maple or oak, the quartz or anthracite lacquered surfaces can have different looks: depending upon the mix of the individual units, madera can have a cool scandinavian or elegant italian look. discover the hülsta furniture world: www.huelsta.com
66 the future is light – and solid! it is used for surfboards, cruise ships and musical instruments – and now also for the new hülsta collections. we are talking about kiri wood. low weight, flexibility and stability characterise this miracle wood. these features are also reflected in our work philosophy, as we are developing new hülsta trends that will also be low in weight and flexible. kiri allows us to perfectly combine elegance and practicality in furniture production. a good reason to provide a few more details about this extraordinary type of wood. the all-round talent kiri wood is a genuine all-round talent. it’s therefore unsurprising that – due to its unique properties – it is now used in furniture production. flame-retardant and very resistant to moisture, rot and parasites, it is exceptionally versatile. the wood is low in weight yet very stable, thus making it perfect for intricate manufacturing techniques. the paulownia tree, kiri in japanese, is now also planted in germany and grows particularly fast. we know what we are talking about: at hülsta in stadtlohn, kiri trees now welcome our guests. 1. precious wood veneer 2. solid wood core of kiri 3. precious wood veneer beautifully light madera is the first hülsta collection that has been manufactured using kiri wood. the core made from kiri makes the new furniture much lighter than classical constructions, whilst the innovative mix of materials saves numerous resources. by the way, madera looks absolutely stunning: the madera combination shown here carries the ”selection“ label of the iconic award 2017.
7 7 nd high-quality sustainable elegant design low-weight kiri natural fo solid wood durable versatile perfect filigree ane es lsta did you know? hülsta has a lot of experience producing furniture from kiri wood, as our teams have designed entire cruise ship cabins using it. discover the hülsta furniture world: www.huelsta.com
8 stolz magazine talked to designer martin ballendat about the design process – and the role of the shirt collar. with cuello, a striking upholstered armchair, hülsta becomes a talking point. this noticeable piece of seating furniture is a genuine quick-change artist: its backrest can be folded over like a collar – the translation from its spanish name into german means exactly that. in the low position, the armchair offers an open and communicative way of sitting. with the collar turned up, it cocoons the person sitting in it, thus providing a perfect retreat to have a cup of tea or a little snooze. stolz talked to cuello designer martin ballendat about ideas and how to implement them into the market. can you remember the moment when you had the inspiration for this unusual armchair? martin ballendat: as it happens, my shirt collar did indeed play a big part in the process (he laughs). after a presentation, i was sitting at my desk in the office and – lost in thought – i folded the starched collar of my white shirt up and down. this is when i had the idea and i started sketching. how does this first idea turn into an armchair? i gave my sketches to a japanese designer and asked him to create a few illustrations. initially, i placed cuello rather in the office market. cocooning is a huge trend in offices; in many companies, regeneration zones are part of the standard facilities. however, my designer added a homelier twist, thus the concept took its course. what role did hülsta play? i really liked my idea, which is why i only wanted to offer it to renowned manufacturers. a discussion with the hülsta management team at the cologne furniture fair was the decisive factor: the company was looking for extraordinary designs – and i had something that could create a real impact. when all the contracts were signed a few weeks later, we built the first model in our workshop … … using the thermal camping mat of your daughter. yes, it happened to be in our workshop at the time. we had already tested quite a few different materials for the cuello collar, but nothing came anywhere close to the thermal camping mat. in terms of flexibility and stiffness, the material is unbeatable. we have therefore even used a thermal camping mat for the first functional version that was signed off by hülsta. then we went into production. at the hülsta partner event in september, we already had a solution that was ready for series production – not involving a thermal camping mat, of course. how do a design and a manufacturer generally come together? it depends: i have been in this business for 25 years; nowadays, i work differently. as a young designer, i was happy to get an order – and therefore some security – from furniture manufacturers. today, i have 16 employees, 1000 square metres of office space and have a regular income from licences for furniture designs. on the one hand, i have established myself in a way, that allows me to make pre-investments. on the other hand, our office is now so big that we cannot afford to come up with average designs. we are basically forced to be innovative. did the cuello idea come at the right time? i think so. cuello is a genuine eye-catcher and has a high recognition value, it stands for awakening and innovation and is therefore a perfect match for hülsta, who are certainly taking a new approach. discover the hülsta furniture world: www.huelsta.com 7507005004005007001050
9 i w e v r e t n i e h t „where do your ideas come from, mr ballendat?“ grande cuello our new lounge chair it‘s a masterpiece the new lounge chair from martin ballendat is a fresh interpretation of the wing-back chair and offers an exciting contrast between comfortab- le openness and protective shell. if you want to rest, simply lift the back section of cuello. welcome to the feel-good zone!
10 like on cloud nine the boxspring trends for 2017 not just incredibly comfortable but also very stylish: the boxspring beds from hülsta have many enthusiastic fans. for 2017, the collection will have even more new designs, trendy colours and new fabrics. stolz will give you an introduction into the new trends. in 2017, blue will show many facets: for instance, as an elegant night blue or in a modern fresh tone that reminds you of typical demin looks. selected grey and beige tones will perfectly match. they have an elegant and exquisite effect. especially for boxspring, these calming and timelessly beautiful colours are our favourites for 2017. like a day at the seaside blue hues, which remind us of the clear blue sky of the last holiday, are very much in trend for boxspring in 2017 – as are sunny yellow tones: put together, these two colours bring back memories of the sun and sea. especially soft shades in blue are particularly suitable for rooms that help you to relax and rest. yellow accents and accessories have a similar effect to rays of sunshine: inspiring, activating and warming. the 2017 colour trend is therefore a true wellness trend. discover the hülsta furniture world: www.huelsta.com
11 submerge in versatility they add balanced colours, an invigorating and beautiful-to-the-touch feel to the boxspring world of hülsta: we are talking about the 200 fabrics that hülsta customers can choose from to create their individual dream bed. our stolz team has talked to hülsta product manager christof hofjann about current textile trends. christof, this is a new edition of the fabric collection. what can we expect from this update? what do most hülsta customers purchase? many fresh ideas, even more colour and fabulous materials. we have travelled a lot to view fabric collections and to discuss new design and fabric manufacturers such as jab or alcantara. the essence of our travels and talks have been bundled within the new fabric collection, which offers very impressive combinations for versatile designs. trends of renowned many love clearly defined lines and pure looks in grey and beige. however, the absolute trend are beds in velvety fabrics and bold colours. we have, for instance, included a bright turquoise that we are all very enthusiastic about. do you advocate going for bold colours? definitely! colour creates an atmosphere that is inspiring and perfectly sets the scene for classic designs. a mix of materials is especially exciting: thick, almost three- dimensional, fabrics perfectly work on cushions with minimalist boxspring bed looks. we have also launched covers for the headboard, which allow you to add new colourful accents.
12 a home in the city how do people want to live? in days gone by, many dreamed of large villas with a sea view or an idyllic location in the countryside; however, nowadays, lofts and apartments in the main cities are particularly sought after. people are drawn to urban areas. the decision for life in the big city is a decision for contemporary living. the freedom provided by the city is counterbalanced by using your home as a retreat for tranquillity: the cocoon that allows us to pause for a moment before being drawn back into an exciting world. you need to be rich with ideas, not necessarily space, to make living in the city a great experience. it is therefore not surprising that creative interiors featuring clever storage concepts are conquering the internet. residents, architects, bloggers: they all talk about their lifestyle and their ideas to make perfect use of limited space. these – often unconventional – ideas were met with much enthusiasm, as they show life as it is: the whole wide city outside plus the personal little space within your own four walls. over the last couple of months, we have travelled to many different countries and cities and returned with a lot of inspirations. our aim: we want to make people, who live in the city happy with furniture, which is versatile, flexible and space-saving, whilst ensuring that a house will always be a home. a challenge? not if you are well prepared, says the hülsta interior designer thomas puppe. small rooms – big impact. • let the sunlight in: light colours make rooms appear bigger and reflect the light better. dark coloured surfaces draw the eye and take centre stage, making the room look smaller. • set your sights high: high ceilings offer the possibility to make use of the height of the room. whether a classical solution featuring a loft bed, an unconventional shelving design or storage for a mountain bike – especially in small rooms, the entire potential of the room should be fully used. • love of tidiness: get rid of anything you don’t need – and keep hold of what is precious. keep your small but nice home practical and manageable. storage units with both closed and open compartments provide a perfect balance between a tidy and decorative look. • stay flexible: the right choice of furniture allows you to redesign your home and to adjust it to changing requirements. wall-mounted, stacked or freestanding – suitable systems allow you to create different looks even in small spaces. • add colour to your life: accessories and textiles add new accents and can give a room a totally different impact without changing the entire interiors. keep life interesting! discover the hülsta furniture world: www.huelsta.com
13 c e p t n o g s p a c e c f o r y o u ? f o m livin va ria b le i n t e l l i g e n t r e !!
14 interior design advice key to a comfortable room ambience is a balanced interior design, which allows the room to reflect a harmonious concept. irrespective of an extravagant, subtle, colourful or monotone look, the individual components simply need to “get on” with one another, recommends interior designer ulrike peters. two in one: the new second living/tv room of family löwe is designed in such a way that it also offers sufficient space as a playroom for their ten and eleven-year-old children. „... i would like to take this opportunity to thank you for the creative and detailed sketches, ...“ discover the hülsta furniture world: www.huelsta.com living spaceadvice301 114 352 wohn-/hobbyraumkommissionlöwe, sandrakunde:82projektnummer:13264 0, hülsta architektin ulrike peters, 32756 detmold, germanyv4nx4 - 2k5 - 14p3802.12.2014
interior design advice 15 multi-functional rooms require a well thought- out and clear room structure. a straight-lined configuration of the furniture as well as a targeted use of colour turn a multi-functional room into a tidy and comfortable space. a functional yet sociable space: maria wolf from regensburg wanted both, seating near the panoramic window as well as a work space with shelving. a practical transition from the eating space to her kitchen was also important. interior design advice i interior designer elisabeth thiry: instantly thought about furniture from the hülsta ranges tameta and mega-design, which – despite their light-hearted look – offer plenty of storage space and are so flexible that they can be tailor- made to fit the space. work space and seating areas and even the existing piano could therefore be attractively positioned, whilst the required storage was subtly integrated, such as underneath the window sill. professional living space concepts from the interior designer furnishing your home is fun but can also consume lots of energy and patience. offering interior design advice, the hülsta experts support customers in their search for ideal room design and help to make the best of the available space. the hülsta interior designers only require the floor plan of the room as well as information regarding the customers’ personal preferences and requests. an on-site visit is not necessary for this service. the customer subsequently receives a planning suggestion with hand-drawn sketches and views, a material collage and all the necessary size and product overviews. the room is thus turned into a personal plan for room division, furniture, finishes, floors and wall design – a professional interior design planning down to the last detail. more detailed information regarding the hülsta interior design advice can be found at https://hulsta.com/en/info-center/showroom/
16 einrichtungsplanung bequem von zu hause oder zielorientiert im möbelfachhandel 13.01.16 09:32 von der idee, zur planung, hin bis zur automatischen auftragsabwicklung* von der idee, zur planung, hin bis zur automatischen auftragsabwicklung* features für einrichtungsberater • m öglichkeit einer direkten planungsunterstützung • optimierter bestellprozess zwischen handel • keine zusätzlichen gebühren für die abwicklung features für einrichtungsberater und hülsta, da rückfragen minimiert werden • m öglichkeit einer direkten planungsunterstützung • kürzere beratungszeiten, da kunde bereits im handel (ab sofort) • optimierter bestellprozess zwischen handel • keine zusätzlichen gebühren für die abwicklung und hülsta, da rückfragen minimiert werden • verkauf einer individuellen einrichtung durch den hersteller über eine grundplanung verfügt • kürzere beratungszeiten, da kunde bereits im handel (ab sofort) – so schnell und einfach wie nie postkarte_furn_cloud_a5_messe_koeln_2016.indd 1
17 further interesting details and user tips can be found online at: www.hulsta.com/en/huelsta/living/#neo know ? u o y o d refurnish your home – from your own home! the new furn view planning software makes furniture planning very easy. your new living room combination in your home is just a few mouse-clicks away. to start with, only virtually, of course. the new furn view planning software enables users to get a better understanding of the hülsta and now! by hülsta brands. it offers more than 1000 planning examples from the sectors living and sleeping. surface versions can be individualised in order to produce a fairly realistic illustration, there is also a large colour selection for walls and floors. a few steps to complete your personal living space planning: 1. call up the requested furniture collection at www.hulsta.com and select “planning ideas” (no software installation required, the planning program starts instantly). 2. select your favourite combination, then adjust to suit your individual requirements. 3. save the planning as a pdf file or send it to your own email address. 4. if required, the sales department of a participating hülsta retailer can access your planning: simply pass on your 8-digit furn cloud-id: the sales representative can call up all the details. 5. if required, the representative of the furniture store can complement or change the planning or she/he can directly trigger the order at hülsta. discover the hülsta furniture world: www.huelsta.com
18 hülsta is a climate-neutral furniture manufacturer. the climate pact for the furniture industry by the “deutsche gütegemeinschaft möbel” (dgm) (german quality association for furniture) has been significantly extended. “hülsta’s commitment reinforces the industry’s sense of responsibility towards the environment and its people”, says dgm managing director jochen winning during the award ceremony with hülsta managing director oliver bialowons. on the basis of its direct and indirect greenhouse gas emissions, hülsta has had its co2-foot print determined by the climate protection initiative and has neutralised all emissions by acquiring high-quality climate protection certificates. within the furniture industry, the brand is therefore one of the first companies to directly introduce the complete neutralisation of its co2- emissions. being part of the dgm climate pact for instance allows us to support a reforestation project in costa rica, where the increase in trees and plants offsets our emissions. in order to offset our indirect emissions, we have invested in a wind energy project in taiwan. this project contributes to the substitution of fossil fuels, to the know-how transfer between countries as well as to reducing the reliance of the island on importing fossil energy. klimaneutraler möbelhersteller* climate-neutral furniture manufacturer hersteller-nr. / manufacturer-no. k16-005 prüfnummer / control number 16-005-01 1 2 3 * durch / by co2-zertifikate / certificates nach den richtlinien für den klimaschutz der deutschen gütegemeinschaft möbel • according to the guidelines for climate protection of the dgm • www.klimaneutral-dgm.de at the dgm climate pact, emissions are classed in three sections. in each of the sections, hülsta has not only reduced the emissions but neutralised them. thanks to this commitment, we are now officially a climate neutral furniture manufacturer. section 1 includes all direct emissions by the company, for instance fuels for company-own private cars and lorries as well as heating and cooling agents. section 2 includes all indirect emissions, which are created during the production of the energy the company uses, such as electric power, district heating, steam or cooling energy. section 3 includes all indirect emissions, which are created during the daily processes and the product life cycle, for instance the travel to work by the employees, external logistics, water consumption as well as the use of the product by the end-user. discover the hülsta furniture world: www.huelsta.com für möbel emissionsklasse emission class for furniture kastenmöbel / free cabinets hersteller-nr. / manufacturer-no. 15003 kollektion / collection / modell / model kollektion 2015/2016 prüfnummer / control number 2015003-02 a b c d a the collections/models marked with the emissions label comply with the award requirements for the emissions label of the deutsche gütegemeinschaft möbel e.v. (german quality association for furniture) in the respective category. emissionsklasse für möbel nach der ral-registrierung ral-rg 437 der deutschen gütegemeinschaft möbel • emission class for furniture according to ral-rg 437 • www.emissionslabel.de further information regarding this subject: simply scan the qr code or visit www.dgm-moebel.de/klimapakt.html informationinformationinfo box:informationh19740036
19 manfred bräuer n nn umwelt schutz klima- freundliche hrrstellung henning scholtz „the blue angel is the official environmental sign of the federal environment agency. for almost 40 years, it has labelled environment-friendly products and services, thus providing guidance for consumers. hülsta is a furniture manufacturer, who lives the “blue angel philosophy” and has shared our commitment to label environment-friendly products for more than 20 years. together, we have achieved a lot. nachhaltige rohstoffe und produktion henning scholtz, director of the environment-friendly department at ral ggmbh protection of the environment climate-neutral manufacturing sustainable raw materials and production green is in. nowadays, ecological balance is always on the agenda of many furniture manufacturers. however, 20 years ago, things looked very different. “when we were awarded the first “blue angel“ for our furniture in 1993, it attracted a great deal of attention“, remembers manfred bräuer from hülsta. until then, hardly anyone had reviewed the feasibility of the “blue angel” requirements in the furniture industry and the demand by consumers was rather moderate. however, for years manfred bräuer and his colleagues have made sure that the protection of the environment and the consumers was firmly anchored in the company philosophy. together with our partners, they were deeply committed to develop particularly environment-friendly coating materials, lacquers, glues and adhesives. the “blue angel” was meant to finally reflect the total commitment – which it did, then as now. for 20 years, all hülsta modular units and base frames have been awarded the “blue angel for low emissions”. holding the “blue angel” certificate for the first time? “that was fabulous” remembers bräuer. “it was the reward for really hard work, which still continues to this day.” this shows that the criteria of the best known environmental sign are constantly tightened. he is convinced that this is a must in order to ensure that the sign remains credible. hülsta keeps pace, is innovative and continues to launch new products with even more environment-friendly components to the market. in close cooperation with international suppliers, we have therefore developed several intelligent surface coatings, such as everfinish and evergloss, which protect furniture from daily wear and tear. time to put your feet up? certainly not, according to manfred bräuer. “our furniture is manufactured in an environment-friendly way, which already by far exceeds the respective legal requirements. however, we do not rest on our laurels, but instead we keep on working to write environmental history in our industry”. in cooperation with the dgm, we have developed an emission label for furniture, which is similar to the energy labelling concept, thus helping the consumer to quickly and easily find low-emission furniture.
20 further impressions regarding this event can be found in the album at the following website www.pinterest.com\hulsta_official birdy as an object of art in russia
21 once again, our migrating bird has gone into the big wide world. to russia, to be precise. just a stone’s throw away from moscow‘s red square, it proved that it not only is an exceptionally active migrating bird, but also a true quick-change artist. 76 years of hülsta and nine years of trio makes 85 years together – a good reason to celebrate. ”happy birdy-day“ was the motto at the furniture store of our partner trio, which we celebrated together with 150 design experts. they had to take part in a competition consisting of guessing the works of famous artists and then transferring these onto a plain white birdy. birdy with an abstract pattern from wassily kandinsky or even as warhol’s marilyn monroe including bright red puckered lips? we hadn’t seen our bird in such a way, but we loved it! for the artists, it was worth the effort, as at the end, everyone voted for the three best birdies under thunderous applause. after a tight head-to-head race, the winner received a now! moon birdy and the second and third placed were given a fabric-covered birdy. as a souvenir, the artists could then take their own masterpieces home. discover the hülsta furniture world: www.huelsta.com
22 i h av e g r o w n u p w i t h c r a f t s m a n s h i p t h e i n t e r v i e w v i e w w i t h a n i n t e r m a r i u s h a y k , w o o d m e c h a n i c t a , w h o h a s b e e n g i v e n a n a w a r d o u r h ü l s ( c h a m b e r a t t h e i h k c e b y c o m m e r y ) . r o f t a n d i n d u s imprint hülsta-werke hüls gmbh & co. kg karl-hüls-straße 1 d-48703 stadtlohn tel.: +49 2563-86-1611 fax: +49 2563-86-1417 opening hours of the showrooms: mon – sat 10 am – 5 pm consulting service: wed – sat 10 am – 5 pm by appointment tel.: +49 2563-86-1598 publisher: hülsta-werke, postfach 12 12 d-48693 stadtlohn concept / editors: w. herrmann (head of marketing) e. frankemöll, a. graf, s. brune essenz public relations, v. vos layout: graphic design studio yvonne schneider edition 01/2017 printed in germany www.huelsta.com
23 marius hayk (21) has completed his hülsta apprenticeship as a wood mechanic with distinction. last november, the chamber of commerce and industry in düsseldorf awarded the apprentice from südlohn the “best wood mechanic of the federal state”. stolz has looked a little more closely at the young professional. marius, first of all congratulations on your amazing achievement! why did you choose this apprenticeship? why train as a wood mechanic? i took part in various work placements, among them one on a construction site and as a heating installer, but i did not like those at all, especially as it can get quite cold on a building site in winter (he laughs). during “bomah“ (a career guidance fair in ahaus), hülsta caught my eye. whilst i was studying for my technical baccalaureate, i took part in a work experience here at hülsta. i enjoyed it so much that i stayed on for my apprenticeship. looking back, what do you think to the apprenticeship at hülsta? i am very happy that i went for it, for several reasons. a very important aspect is the versatile training. the trainees at hülsta go through all the departments and therefore gain a deep insight into the company and the different work processes. furthermore, apprentices benefit from a great deal of support from master craftsmen, journeymen and other colleagues. hülsta is definitely ahead of other companies in this respect. i have basically grown up with craftsmanship. at home, we make a lot of stuff ourselves. my uncle, who only lives a few metres away, is a carpenter and so are many of my friends. i sort of grew into the job and knew very early on that i would very much enjoy this sort of work. you have passed your exams with distinction. how do the exams work? there are two exams – a written and a practical exam. in the written exam, the entire range of subjects is tested. for the practical exam, you are given a product list with materials required to produce the “journeyman’s piece”. we are allotted seven hours – including a work period at the machine – to complete our personal piece of furniture. that sounds like a challenge ... yes it is, especially as you need to pay extra attention to the measurements. they have to be spot on, as they are checked down to the last millimetre. discover the hülsta furniture world: www.huelsta.com
delights of the table hülsta complements the 2017 dining collection with a new design by martin ballendat. clean and simple lines as well as the exceptional seating comfort make the table and chairs a true focal point for family and friends.